演讲主题: “Multi-national Firms Entering Rural Areas Emerging Markets,”

探寻跨国企业进入新兴市场的成功之道
丰田汽车，联合利华，大众斯科达和其他跨国企业在进入偏远的新兴市场的时候，它们有哪些成功故事呢？
通用电器在2010年就跨国企业如何适应偏远的新兴市场展开了一次调研。一个由33位企业高管和3位经济学家组成的调研小组对来自印度，中国，非洲和东欧地区的包括丰田汽车在东非的服务项目，诺基亚在印度的本地化手机融资，EGIS制药公司在东欧的保留奖励制度在内的15个案例进行了分析研究。
在讲座中Judy Frels博士将与我们分享这些跨国企业在适应偏远的新兴 市场中取得成功的一些共同策略，这些策略涉及到5个主要组织职能：产品开发，分布，服务，融资与人力资源。

演讲嘉宾：Dr. Judy Frels，美国马里兰大学史密斯商学院

演讲语言: 英语

日期：2014年9月10日 （周三）
时间：晚上7时至 8时30分

地点：北京海航大厦万豪酒店 沙龙厅6      会场提供免费茶点
地址：北京朝阳区霄云路甲26号

此次讲座免费入场，注册报名请登录：http://www.mba-uibe.cn/shitingshenqing
报名截止时间：2014年9月9日

关于演讲人：
 
Dr. Judy Frels
Professor of Marketing at the Robert H. Smith School of Business
 

 
Professor Judy Frels holds a Ph.D. in Marketing from The McCombs School of Business at University of Texas at Austin.
 
She rejoined Smith after spending four years as Associate Professor of Marketing at Audencia Nantes School of Management in Nantes, France where she was also the Head of the Marketing Research Axis.  At Smith, she is the Academic Director of the Online MBA program and teaches Marketing Strategy and leads Action Learning Projects at the EMBA and MBA levels.  Prior to moving to France in 2010, Judy held faculty and staff positions for 11 years at Smith
 
Her research focuses on consumers’ perceptions of environmental products and firms’ strategies for entering emerging markets.
 
Judy’s international experience includes an overseas technical assignment with IBM Japan and executive-level teaching in Milan, London, Tianjin, Beijing, Cairo, and Horgen, Switzerland. 
 
About the UIBE-Smith Leadership EMBA
 
The UIBE-Smith Leadership EMBA has been delivered in China for more than 10 years, in cooperation with the University of International Business and Economics (UIBE). This joint Executive MBA program uses the same principles, curriculum and faculty as the Smith EMBA program in College Park, which is ranked No. 13 by The Economist 2013. 
 
Multinational executives and China's current and future global business leaders can fully take advantage of world-class faculty from the University of Maryland, starting their experiential and reality-based learning experience to cultivate entrepreneurial spirit, and ultimately reaching their personal and professional goals while earning an MBA degree from the University of Maryland.
 
Please visit our website http://www.rhsmith-umd.cn, email beijing@rhsmith.umd.edu or call +8610 8424-3519 to learn more about us.


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